The story behind LOOKOUT!

Since 2010, AccuSearch has been delivering great work to clients across the world. During this time our clients have frequently told us how different we are to other research and insight consultancies they have used.

Fast forward to 2015, which was a record year for AccuSearch and we decided that now was the time for us to establish a brand that tells our story, articulates what we do, emphasizes our passion and makes our clients smile. With this in mind LOOKOUT! was born.

But to explain why we believe LOOKOUT! is the perfect identity for our company we thought that this extract from the ‘Navy Lookout Training Book’ will tell you the story of the ‘look out’ and why we feel that we have such a synergy with them. (Even if you don’t read all of this, just tab down to the last line).

The Navy Lookout Training Book

“A lookout is a person detailed to observe everything within an assigned sector and to report everything seen in or heard from that sector to the officer of the deck (OOD) and the combat information center (CIC) watch officer. The safety and efficiency of the ship depend to a great degree on the alertness and effectiveness of lookouts……..

The chances are great that the lookout will be the first to observe danger. A faint wisp of smoke on the horizon may be the first indication of an approaching enemy surface unit. A single flash of sunlight on a wingtip may be the only notice of approaching enemy aircraft that can attack at a speed of 500 yards per second. A split-second glimpse of a periscope may be the only warning of an impending submarine attack. Failure to see a mere pinpoint of light on the horizon may mean that a buoy has been missed and a ship grounded.

Lookout Stations

Lookouts man stations as assigned by the OOD and perform duties under the ship's lookout doctrine. The number of stations vary according to the type of ship and whether in peacetime or wartime. Large ships usually have more lookout stations than smaller ships. More lookouts are required in wartime than in peacetime.

When you are on lookout watch, always report everything you see or hear. Trash in the water may seem unimportant to you, but it may indicate a vessel has passed that way. In wartime, such a disclosure could lead to the sinking of the vessel. Discoloured water may mean the ship is entering a shoal area or it may be an indication of a recent CHT discharge or a fuel or oil spillage which may present a danger to your ship. The OOD will never reprimand you for reporting objects, but you will surely be reprimanded if you do not report them. Never let the OOD spot something before you do.

You often can hear sounds at night without seeing their source. Usually you can determine the bearing of the sound and, sometimes, an estimate of its distance. When in a fog, however, sound sources are difficult to determine, because the sound may seem to come from several different directions. For this reason you must be especially vigilant in fog. Report all sounds, and do your utmost to determine their direction.

Lookout Duties and Responsibilities

As a lookout, your primary responsibility is sighting, identifying, and accurately reporting to the responsible authority all objects. To carry out this responsibility effectively, you must do the following:

1. Use correct scanning procedures.

2. Sight and report everything observed in your sector. A normal tendency is to hesitate until you are certain an actual contact has been sighted. Do not hesitate. Many important sightings have been made on hunches. Everything, including previously sighted objects, should be reported when it enters your sector unless it is an object which you have been specifically ordered not to report.

3. Estimate relative bearing, range, position angle, and target angle of sighted objects.

4. Handle, operate, and care for binoculars properly and use them wisely.

5. Send accurate reports of all visual information to the bridge and combat information center (CIC) as rapidly as you can.

6. Use correct procedures during restricted-visibility conditions caused by adverse weather conditions.

Many electronic devices are now in use for detecting and locating the enemy and as aids in navigating. These delicate instruments, however, can malfunction. Under some conditions they are turned off entirely so your ship cannot be detected by the enemy. The availability of these devices in no way relieves you of your responsibility to see everything in your sector within range of vision and to report everything you see. Remember, the safety of the ship is dependent on the eyes and ears of every lookout”

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