Today, 15th June, LOOKOUT! the research, insights and consultancy business based in Manchester City Centre, is celebrating being appointed by international publishers PennWell, to design and develop a series of new market research surveys for their POWER-GEN Asia event which will take place in Seoul, South Korea between 20th and 22nd September this year.
PennWell Corporation, the owners of POWER-GEN Asia and its co-located event Renewable Energy World Asia, is one of the leading international publishers and conference organisers in a number of strategic B2B markets including Energy, Oil & Gas, Lighting and Broadband & Cabling, and have appointed LOOKOUT! to develop a multi-layer event market research strategy to provide further insights into their audience.
LOOKOUT! Project Director, Eugene Tansey commented,
“We are delighted to be working on PennWell on this exciting project. We have enjoyed developing a close relationship with PennWell during recent years and we are pleased that we continue to expand the number of projects which we are working with them on”
For more information on POWER-GEN Asia, please visit www.asiapowerweek.com
LOOKOUT! Enjoys flurry of new client wins
LOOKOUT! the research, insights and consultancy business based in Manchester City Centre, is celebrating a number of client wins in the automotive, power and investor markets.
The projects include a UK project with a multinational automotive company, a Global project with a multinational power company and two projects with a group of investors working on a feasibility project for a new venture.
LOOKOUT! Project Director Eugene Tansey comments,
“We are absolutely delighted to announce these new projects in what has been a very busy period for us. The win of these projects are testament to the quality of the team which we have built and the results we have achieved for our clients”
CASE STUDIES: Hilton Hotels
We were appointed by Hilton Hotels to undertake a segmentation and profiling project for their Hilton HHonors Racing membership scheme.
The project which analysed more than 15,000 UK members and developed a segmentation strategy to help build their future CRM strategy and to help improve their ROI of their marketing.
The project was delivered in 12 weeks from start to finish.
“We went to AccuSearch with an idea of what we needed, and within minutes we were convinced that they could not only deliver what we wanted but also do far more than that. Thoroughly recommended, and we look forward to working with them in the future”
CASE STUDIES: POWER-GEN Europe Confidence Index
We were approached by PennWell to design, develop and produce the inaugural (2015) POWER-GEN Europe Confidence Index, a Europe index charting the confidence of European power industry.
In the first year more than 700 individuals completed the index, and achieved more than a 1,000 downloads. We have since been asked to design, develop and produce the 2016 Confidence Index.
CASE STUDIES: Grove Industries
We were approached by Grove Industries to undertake a feasibility study into a new market, analysing the size of the market, analysing competitor behaviour and profiling the potential audience.
The project was completed in 8 weeks, and ready to be presented at an Investor meeting.
“We were extremely impressed of AccuSearch’s professionalism and dedication to turn round this difficult project for us. And whilst on one hand the results of their work were disappointing, as it recommended not to proceed, we were absolutely confident that their recommendation was the right one and one backed up by our own due diligence”
David Grove, OBE